Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Energy Shot Market Packs a Punch - Nutraceuticals World

What are you searching for?

Sign in
Market Updates

Energy Shot Market Packs a Punch

A largely untapped energy shots market offers huge premiums due to the functional benefit and convenience of these products, according to a new report from New Nutrition Business.

Author Image

By: Sean Moloughney

Editor, Nutraceuticals World

A largely untapped energy shots market offers huge premiums due to the functional benefit and convenience of these products, according to a new report from New Nutrition Business.

In the U.S., the category has reached $350 million in retail sales in less than two years despite the recession and despite selling at a massive 400% price premium over “mainstream” energy drinks such as Red Bull, the report states.

With consumers motivated by energy and “no added sugar,” there is a wealth of untapped opportunities in other markets around the world for energy shots, which are typically 60-120 ml bottles (2-4 oz.).

The report details lessons for success, including the importance of value, not volume and targeting consumers struggling with a demanding day, such as mothers and office workers.

The report includes detailed brand sales data, comparisons of product pricing and advertising messages and claims, as well as seven detailed case studies: 5-Hour Energy, Red Bull Energy Shots, Zen, Powershot, Quick Energy, Coca-Cola NOS and Opportunities for dairy.

Add us as a preferred source on Google

Get the latest Nutraceuticals World news, insights and analysis in your Google Search and AI experiences.

Add Nutraceuticals World as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Nutraceuticals World Newsletters